PROFESSIONAL CAREER HIGHLIGHTS

Head of Marketing

Aug 2022 - Current

Head of Marketing (Fractional)

Jan 2023 - Current

Global Head of Marketing

Jun 2021 - Aug 2022

Wondering how I did at these jobs and how my teams experienced my contribution, hit the button below!

Marketing Team Lead

Jul 2019 - Jun 2021

Senior Content Strategist

Apr 2018 - Jul 2019

Senior Digital Strategist

May 2017 - Apr 2018

Brand Strategist & Studio Lead

Jul 2016 - May 2017

I was brought in to build the marketing department, operations and processes as the company scales towards a Series A funding round.

- Brand Strategy
- Positioning
- Go to Market
- Website Rebuild
- Inbound Lead Strategy
- SEO Strategy
- Digital Growth Marketing
- Demand Generation
- Content Marketing
- Product Marketing

I was brought in to develop the brand strategy, define positioning and help the founders set up a scalable marketing foundation.

- Brand Strategy
- Go to Market
- Positioning
- ICP
- Marketing Strategy
- Content Strategy
- Demand Generation
- Marketing Operations

𝗜 𝘄𝗮𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝗶𝗻 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺 𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 𝘁𝗼 𝗺𝗼𝘃𝗲 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗶𝗻𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘂𝗽 𝗽𝗵𝗮𝘀𝗲 𝗮𝗻𝗱 𝘁𝗼 𝗴𝗲𝘁 𝗿𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵.

- Revamp message and positioning
- Drive Sales-led (inbound)
- Demand Generation
- Localisation strategy (10 Geo Focus Markets)
- North American market launch (GTM)
- Budget Management
- Field Marketing and Events
- Partnership Strategy
- Growth Marketing

Brought in to build and lead the Marketing Team of Designers, Social Media Managers, Content Writers & Performance Marketers.

- Creative and Strategic Direction
- Brand and Content Direction
- Brand Strategy
- Brand Development
- Product Marketing
- Online Reputation Management
- Content Marketing
- SEO
- Inbound Lead Generation
- Go-to-Market

Duties & Responsibilities:
- Brand Strategy
- Campaign Strategy
- Content Strategy
- Content Planning
- Conceptualisation
- Client Pitching and Presentation

Duties & Responsibilities:
- Brand Strategy
- Content Strategy
- Content Planning
- Conceptualisation
- Client Pitching and Presentation

Duties & Responsibilities:
- Social Media Management
- Community Managementnt
- Brand Strategy
- Content Strategy
- Content Planning
- Conceptualisation
- Client Pitching and Presentation